This is perhaps the most pathetic series I have ever embarked on. But our local Strip resorts seem to have run out of ways to make money that aren’t sneaky like the resort fee or customer service damaging like layoffs.
Anyway, I took a few moments to make a list of ways casinos could earn more money or bring in more business that are straightforward. I regret that most of these ideas still suck for the customers, especially locals. But they all beat more layoffs, less service and a dull and lifeless Vegas.
I will be refining and expanding and looking further into some items on my list before posting them. So, instead, I will share with you one-by-one over the next weeks my modest proposals on easy ways Vegas resorts can make more money. This inaugural idea really sucks for locals like me. But in the interest of helping casinos remember how to make money, I offer this one first:
Dear Casino Executives or Dudes(well, statistically still overwhelmingly dudes):
Why don’t you charge people who don’t stay or play for self-parking at your resorts? It seems so obvious to say this, but, you know, people are totally used to paying for parking in every other city. Strip real estate is expensive. And, building any parking garage in the tourist corridor is expensive, too. The Hard Rock has a beautiful and totally free new parking garage.
My point: People will understand a $2 charge to self-park or whatever the charge. Any low charge would collectively generate a lot of cash for the resort and still kill compared to the hourly rate people are used to paying for parking in most cities. Resorts essentially have a monopoly on convenient resort corridor parking. When it comes to selling overpriced soft drinks, resorts understand this advantage. Why are you still giving the parking away for free?
In case you never have been there, the downtown casinos in Las Vegas charge for parking already, have for years, and they simply use a ticket validation system to exempt customers from having to pay a parking charge. Who would think you big Strip folk could learn anything from downtown operations? This is supply and demand at its most basic; people need a place on the Strip to leave a car. And, most people don’t care if that parking lot is at a casino where they intend to be a customer. At least, you can get those people to pay a few dollars or to do some business on your property to get their parking validated. Again, it adds up.
Parking in New York or LA is expensive. But that is not really what is most relevant. More importantly, from theme parks to concerts in their hometowns to wilderness camping grounds, customers are accustomed to pay for parking at entertainment and vacation destinations. Yet, in Vegas you can leave your car for days at a resort where you never spend a penny, and that remains free. Time to charge? Yrs., Richard (Photo: Lanie Crossman)